In collaboration with Design & Manufacturing, Giant Spoon, and HBO

Paige Seber, Associate Lighting Designer
Ryan Padgett, Immersive Media Lead
Jenny Kroening, Project / Account Manager
Scott Starr, Fabrication / Engineering Lead
Dom Davis & Michael McKellar, Touchdesigner Development
Tony Llongueras, iOS Development

Lighting Designer & Projection Lead

South by Southwest (SXSW), Austin, TX, 2019
Photos courtesy of Richie Schalin

Game of Thrones, HBO, and the American Red Cross partnered to ask fans and blood donors to “Bleed for the Throne”. The campaign included an interactive and immersive blood drive experience at SXSW in Austin, Texas. Led by agency partner Giant Spoon, the “Bleed For The Throne” activation blurred the line between fantasy and reality to bring fans inside the world of Westeros with an immersive audio/visual experience constructed inside of a 16,000 square-foot warehouse. Combining Bluetooth beacons, large scale projections, and a custom iOS app, the activation allowed fans to relive the show’s biggest moments through the eyes of the show’s iconic characters.

The event was a Silver Winner for Television/Streaming: Partnerships & Collaborations at the 2019 Clio Awards.

Game of Thrones: SXSW